Comments on: Getting University News Picked Up by Google News

By: Steven

Steven — Sun, 22 Jun 2008 17:09:31 +0000

Re: the 3 digit requirement, it is little known and often ignored – I think Google’s language needs to be more clear, but after scouring the web, the year isn’t enough but when the month/date is included, it suffices. Your current structure, year/month/date/title is what the NYTimes uses. We’ve decided to go with title/year/month/date.

http://nyherald.com

By: Drew

Drew — Wed, 23 Apr 2008 21:42:34 +0000

Thanks Bob!

By: Bob Johnson

Bob Johnson — Wed, 23 Apr 2008 20:28:38 +0000

Let me second the note about keyword optimization for press releases. When I’m doing website reviews I seldome see a college/university press release page that has the subject of a press release in the title tag on the page.

Hadn’t thought about Google or Yahoo news before but this is good information to pass on to more people. Thanks indeed.

By: Weekly Links for April 4th, 2008 | .eduGuru

Weekly Links for April 4th, 2008 | .eduGuru — Fri, 04 Apr 2008 13:54:53 +0000

[...] Getting University News Picked Up by Google News - Drew shares a nice little article for Universities, or anybody for that matter, to get more news coverage online. [...]

By: Drew

Drew — Tue, 01 Apr 2008 21:51:21 +0000

thanks for the tips

By: Colin Fast

Colin Fast — Tue, 01 Apr 2008 21:45:54 +0000

David Meerman Scott has some tips about this in his book “The New Rules of Marketing & PR.” He suggests keyword optimization of news releases, which might mean that you have one version for sending out to the media and one version to post online. He also advises to use news release distribution services like PRWeb or PR Newswire, both of which I’ve noticed in Google News results.

By: Jacob

Jacob — Tue, 01 Apr 2008 20:32:25 +0000

I was just investigating this yesterday as we have recently changed the way we handle our news releases. I then noticed, most of out athletics releases are being picked up on Google News already (http://tinyurl.com/256kka) and I have yet to submit any information to Google about our athletics site. I guess we are “lucky” enough to be included?