Karlyn Morissette has a VERY informative post about placing advertisements on Facebook. Complete with charts, clickthrough rates, everything. Valuable information.
The most telling part of the whole experience for me, was one of Karlyn’s follow-up comments:
..this is pretty much one of the cheapest things you can do. I don’t expect to pay more than $200 for this campaign, and I think that’s a high water mark. The beauty of this sort of thing is that although you don’t get a lot of leads, the ones you do get are very well qualified. When we did this for our last challenge, the people who got to our site through these ads gave at a much higher rate than our regular users.
Found like so many other great links, via Kyle James at .eduGuru’s Links of the Week.
June 6th, 2008 at 12:14 pm
Thanx Drew! Glad your a fan of the links of the week.
June 6th, 2008 at 1:12 pm
Thanks!!!