Jun 27
It seems like everybody has heard of Wilkes University and their bizarre method of marketing to individual students on billboards and tv commercials. I didn’t know that all those tv spots were on Youtube.
Really great stuff. What makes them all-the-more powerful, I think, is the way they stand out from other commercials because of not having an audio voiceover. Oh and, great copywriting. Of course.
The ads are the brainchild of Philadelphia marketing firm 160over90, which had a mandate from Wilkes to convey the message that the school gets to know its students personally and pays close attention to their needs.
One of eight:
June 27th, 2008 at 9:59 am
I hadn’t seen this series. Nice stuff. They do stand out — great copy and visual use of text and color. Thanks for sharing it.
June 30th, 2008 at 6:12 am
[...] Great college TV ads from Wilkes University, as presented by College Web Guy. [...]
October 3rd, 2008 at 10:20 pm
The guys at 160over90 are geniuses. They are also working for Wheeling Jesuit University in WV now. I can’t wait to see what they come up with.