Comments on: I’m Bored with your Analytics

By: Reef Aquarium

Reef Aquarium — Sun, 21 Mar 2010 03:11:41 +0000

This blog has so much good information in it that i could spend all week reading it.

By: Trending Upward | Where's the Love?

Trending Upward | Where's the Love? — Fri, 10 Oct 2008 05:22:25 +0000

[...] week there was a post at College Web Guy about being *bored* with analytics. The gist of the post was that while analytics is important, it [...]

By: Paul Prewitt

Paul Prewitt — Fri, 03 Oct 2008 13:29:40 +0000

I would strongly argue against the comment “If you build it, they will come.” I’ve seen that ideology get taken way too far out of hand in Higher Education. Having a little marketing background I’d suggest that you consider it “If you build it, 10% will come.” That seems to be a good average of the number of visitors/participants to a particular tool. After all, everything doesn’t apply to everyone. Also don’t forget that marketing & promotions can increase that but I doubt you’ll ever get near 80% participation (after all the rule of thumb is 30% don’t give a care).

So before you start your next project make sure to think about the ROI; is 10% really worth the effort or the cost?

Oh yeah, before everyone says they are exceeding that % the numbers above are based on total audience numbers (not specific target groups). Targeted audience % is not comparable across all projects.

By: Karine Joly

Karine Joly — Fri, 03 Oct 2008 12:35:16 +0000

“I’ve been hooked on EduGuru for as long as I’ve been a University web developer”

As the official historian (?) of the higher ed web blogosphere, I have to say that this statement is problematic: YOU’ve been a University web developer far more longer than the eduGuru blog has been serving to the community Kyle’s insights on Analytics.

Now, let me go back to reading Kyle’s latest post about Analytics.

By: Shelby Thayer

Shelby Thayer — Thu, 02 Oct 2008 17:28:30 +0000

How did I get lumped in with Kyle? : )

Seriously, though, I think you bring up good points. Content is *always* the most important. I almost blame the web analytics community for souring WA in the eyes of non-ecommerce site owners. It’s *not* all about conversion. To me it’s about usability before anything.

Anyway, uhm … thanks for the links? ; )

Shelby

By: Andrew Careaga

Andrew Careaga — Thu, 02 Oct 2008 17:00:33 +0000

Analytics: Can't live with 'em, can't live without 'em. I happen to work at a university that is all about science and technology, and most of the administrators have backgrounds in engineering, which means they want data. So yes, analytics are important, up to a point. You can drown in data, but you can also use [read: manipulate] it to help sell your cause. Anyone interested in how the data geeks are taking over the world ought to read the book Super Crunchers: Why Thinking-By-Numbers Is the New Way to Be Smart. I posted a mini-review of that book (and two others) back in July. We intuitive thinkers may not like it, but sometimes it really is all about the data. P.S. - Kyle is like a god to me. LOL

By: Using Redirectors for Offline Campaigns | .eduGuru

Using Redirectors for Offline Campaigns | .eduGuru — Thu, 02 Oct 2008 15:01:41 +0000

[...] sitting in the queue ready to go, but it looks like the Higher Education Community is starting to rebel against my recent analytics addiction. I understand it is undervalued and unappreciated in Higher Education, but that’s a post [...]

By: Drew

Drew — Thu, 02 Oct 2008 13:32:39 +0000

Let me just apologize again for this post. It was unprofessional and sophomoric. Kyle should pick something i’ve posted here and grill me for it publicly. There are so many things to pick from.

By: Karlyn

Karlyn — Thu, 02 Oct 2008 13:13:41 +0000

HAHAHAHA!

By: Kyle James

Kyle James — Thu, 02 Oct 2008 13:00:17 +0000

Oh… and thanks for all the backlinks!