Two Nuggets of Web Content Wisdom

Among other things, two blog posts of note have been bouncing around my head the past few days.

The first one from Smashing Magazine’s post: 10 Ways To Put Your Content In Front Of More People. It’s a short and simple reminder:

We should aim to expose users to our content, not our website.

The second:

The Altitude Branding blog says: I want to follow stories.

Your press release on your blog doesn’t inspire me to think of you in a different, fascinating, personality-infused light.

Your carefully crafted brand message doesn’t motivate me to see my world differently and change my perspective on how and where I fit, either with or without you.

…in amidst the noise, I want to hear your voice. I want you to stand out, to rise above your function and instead find your purpose. I want to know why you’re here, what makes up the fabric of you.

Won’t you put down your style manual, your brand guidelines, your notions of what you think will make me open my wallet or write something nice about you?

Won’t you stop trying to get my attention by waving frantically, and instead invite me to hear a quiet story that’s instead been written just for me?