Web Copy for Racoons

Part of hiring a web communications specialist involves browsing around the internet(s) looking for insightful questions to ask a web writer, because I aren’t one.  In the process I found this neat girl Tiffani Jones, a sort of web writing gunslinger for hire.

An awesome one-two punch from her amazing recent presentation are below.  …The raccoons put it over the top.  Put me under obligation to share it:

You should check out the entire presentation.  Not to me missed.

In the talk, I presented a series of commonsense–but regularly overlooked–tips on how to create good web copy. We covered the basics of solid writing, what makes for effective copywriting, and why web copy is special.