Web Copy for Racoons Abandon your Quest for Hypothetical Perfection
Oct 09

  1. Predesign
  2. Design
  3. Develop
  4. Implement

Skipping the predesign phase and diving straight into the design phase is like taking a hasty, blurry snapshot of a still life and then devoting weeks meticulously painting from that blurry snapshot.

…As Joe Jackson sang, “You can’t get what you want till you know what you want”

Above was a quote from the Curt Cloninger’s book “Hot-Wiring Your Creative Process“.  Below is another:

“At the end of the day, knowing grid systems, color theory, and the history of typography doesn’t necessarily make you a creative designer any more then knowing a pinch from a pint and how to operate a Cuisinart makes you a creative chef.”

Cloninger by the way, is also a lecturer of Multimedia Arts & Sciences at the University of North Carolina at Asheville

I’ll share more nuggets from his book as I progress beyond page 14.  That’s what my blog is for, right?  Referencing things from other people and producing nothing original?

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