Another great excerpt from Curt Cloninger’s book: Hot-Wiring Your Creative Process
The Development phase:
“You can repeat the steps of the development phase forever, but at some point you will have to abandon your quest for hypothetical perfection, go with your best guess, and proceed to the implementation phase.
1. Build
2. Test
3. Revise
4. Implement
5. Market
6. Maintain and ImproveAs Apple CEO Steve Jobs famously observed, “Real artists ship.” An architect who never gets hired to design any actual 3D buildings is call a “paper architect.” It doesn’t matter how ingenious his blueprints are: unless he actually gets some buildings built, the history of architecture will not remember him. By the same token, real designers implement.
It doesn’t matter how well the design succeeds in the hypothetical test environment of the development phase. How a design weathers the implementation phase is the true test of its success.”
