Internet Surpasses TV as Most Essential Media

My personal (and biased) wish …is for institutions to give pause when they are presented with information like this, and reconsider how they spend, and staff.

Granted there are crossovers between the two media.  (Good TV content is often good web content)  But a focus on web requires a heck of a lot more than simply broadcasting and publishing messages/information.

Internet Surpasses TV as Most Essential Media

“For the first time, the internet has surpassed TV as the “most essential” medium, according to the latest Infinite Dial study by Arbitron and Edison Research.

When asked which they would choose if they must, never again watching television or never again accessing the internet, slightly more people chose TV as the medium they would eliminate. Forty-nine percent of respondents chose to eliminate TV, compared to just more than 48% who said they would get rid of the internet.

When first asked the question in 2001, 72% of respondents said they would do without the internet, while only 26% said they would eliminate television. In the demographic of persons younger than the age of 45, the gap between the two forms of media is more profound, with more people choosing to live without TV.”