Stop Talking. Start Showing

May 18 2012

“Sometimes in our enthusiasm we may be creating the very resistance we’re trying to overcome. ..What we find cool, others find intimidating. What we find useful, others find threatening. What we find magical, others find scary. And the very benefits we tout are sometimes exactly what others fear.”

Dr. Jane Bozarth is an e-learning coordinator, an author, and popular speaker. Quotes below were blatantly stripped from her recent article “Nuts and Bolts: Selling It” from Learning Solutions magazine.

..Do not expect to generate change in a one-shot meeting. Chip away at resistance. Chip away at the bad examples. Chip away at individuals and their objections one at a time. Bring the idea up again on Tuesday, and again on Friday. Look for opportunities to demonstrate a small idea, and people amenable to listening.

..I can’t tell you the number of times I have heard someone – people from L&D, no less – try to “explain” Twitter, or the advantages of storyboarding, or use of a new navigation plan. Stop talking; start showing. Become fluent with examples, mockups, and demos. What the competition is doing. What the competition is not doing. Watch for opportunities to fit a solution to a real problem.

Find small wins.

The lust for “enterprise solutions” can make us slow. Look for opportunities to conduct small pilots. Recognize small wins, then document and share them. Find pockets where there is a greater likelihood of acceptance.

Get clear on the business case

I find people have a hard time articulating business need or desired result. “Because it’s cool” is not a reason, and “because we can” is not a strategy. What problem will it solve? ..It’s no secret that I love new technologies, but I need to be careful not to be just the geek girl wandering around with a tool in search of a problem.

Finally: Stop cajoling and complaining and dragging. Figure out a space in which you can act, and just DO it already.

Jane Bozarth maintains a blog at bozarthzone.blogspot.com, and can be found on Twitter @janebozarth

See Also:

Another great Jane Bozarth article: Nuts and Bolts: The 10-Minute Instructional Design Degree

No responses yet

University Infographics: Yes, you should.

Apr 25 2012

According to the report Content, The New Marketing Equation, “Visual information reigns supreme, from video to images to infographics.”

This revolutionary insight, filed under the “duh” category just beneath “Most mammals have fur,” is obvious to most everyone. But wait, that last word: infographics. They are powerful, yet under-utilized.

Printed as posters or shared online, the infographics I’ve collected below serve to promote degree programs, academic departments, alumni, and giving.

 


 

University of Missouri: College of Engineering (via)

 


 

 


 

Scholarship information from the University of Kansas (via)

 


 

Macalester College: Financial Aid by the Numbers (via)


 

Red McCombs gave a $50 million gift to, wait for it.. The Red McCombs School of Business. This infographic shows how the money was used:


 

The Campaign for Georgetown: (via)

 


 

William and Mary: Alumni Infographic

 


 

Oklahoma University: College of Engineering: (via)

 

See Also:
Visualizing Content: Using Infographics For Clear Communication via MeetContent

The University of Denver is going the #Infographics way to help promote a new #highered degree – via CollegeWebEditor

University Infographic Examples – Via EDUniverse

GOOD: Infographics -via GOOD

Daily Infographic

Infographics – via FlowingData.com

 

One response so far

Short Student Video

Nov 21 2011

I set a goal last week to shoot, edit, and publish a university video in a single afternoon.

It won’t win any awards for production, but it has people. Real people, under real circumstances can sometimes compensate for shaky camera, awkward cuts, and sub-par audio.

Tools: Canon T3i, iMovie

One response so far

We take these things seriously.

Oct 07 2011

At length, I could wax poetic about Steve Jobs and Apple, and what they mean to my career and personal life. To spare you, I will simply post a 30-second audio clip from @davepell of Tweetage Wasteland.

audio url

..the highlight for me, of a collection of personal stories thoughts, and memories by 5by5 hosts and friends, expressing how their lives have been changed for the better by Steve and Apple.

A nice listen.
http://5by5.tv/specials/2

No responses yet

Our New Tool Will Fix Everything

Jul 26 2011

I produce these infographics free of charge.

Enterprise Software

Larger version.

We all have certain talents. Mine just happens to center on Data Visualization of Complex Topics.

No responses yet

« Newer Posts | Older Posts »